Some businesses can also generate cash as a by-product of earning Reward Dollars. Hotels and resorts are a good example of this process.

The mortgage, insurance and utilities on a hotel are fixed, whether the hotel is fully occupied or nearly empty. The incremental cost of filling an unused room is minimal. To pay for the extra house cleaning, laundry, and complimentary items such as soaps and shampoos, it costs about $20 per night.

By offering rooms and availability in Reward Dollars, just think about how much cash revenue that $20 can generate. The people staying in that room order room service, buy sodas from the machine, purchase magazines and gifts from the gift shop as well as eat in the restaurant. It's even more lucrative if it is a resort. When a destination resort offers sports, tours and entertainment, visitors spend a lot of money on peripherals.

The hotel has generated cash it would not have had while producing full value for the room in Reward Dollars. By utilizing Reward Dollars you can do the same for your business.

• Previous
• Next